International Medical Corps UK is a global, humanitarian, non-profit organisation dedicated to saving lives and relieving suffering through health care training and relief and development programmes.
Byte Art have been helping IMC with their digital strategy for over three years including creating their current website and were asked to help with two pressing problems.
The first was that the current method of accepting online donations using their current payment service provider was extremely limited and ineffective. We helped them move to a more flexible provider and created a system which dramatically boosts and targets donations while taking advantage of the UK government’s Gift-Aid tax system.
The second problem was that the very nature of the emergencies the IMC were created to deal with meant that it was critical they could publicise the issue and collect donations within hours (or even minutes). We created a “rapid response” system which allows them to very quickly create and launch appeal micro-sites totally in-house which can then be used in conjunction with targeted online advertising.
Visit the new systems.
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