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An aquatic success with viral marketing

12/06/2003


Flash-based online game Anne Ripples, promoted through viral marketing, has received more than 5,000 visits in less than a week.
The game was launched through the distribution of 250 fliers at Internet World in Earl's Court, London.
Linesnapper consultant Edward Kinnersly said that it was a good indication of the potential of viral marketing.
'I'm satisfied with the result - considering the minimal publicity we gave the site, word has spread quickly.'
'It shows that in conjunction with more traditional advertising approaches, online viral marketing does have a lot to offer for more mainstream companies.'
The anneripples.co.uk game (Anne Ripples is an anagram of Linesnapper, Byte Art's sister agency for online promotion) is a space invaders variant, with aquatic graphics.
The game was written and launched within one day as a viral marketing experiment. Last year's online promotion jerseysucks.com has now received more than 23,000 visits.
It received more than 10,000 of these hits in its first three days online.

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