It seems that you can’t move nowadays for people going on about Blogs and they’ve really taken the Web by storm. Basically a “blog” (in case you’ve been hiding in a cave for three years) is an online journal that the owner can easily edit, has the option to upload files such as pictures or video and often allows comments from other users.

While sometimes just glorified diaries these can also be used as valuable business tools in their own right. Company “Bloggers” can provide information not on product development, industry news or act as a recruitment tool. It’s often a great way of providing extra information to a site outside the normal “About, us Our Service, contact Us etc.” framework. Also search engines love them and will often rank your site much higher.

Using the right software is essential and companies will often require that levels of control, such as work-flow management, are placed on corporate blogs. We have developed various blogging systems for companies and have also integrated third party tools such as Wordpress, Blogger and Movable Type.

Another popular technology we use for publishing client information are news feeds. These are normally published in RSS format which can be read by commonly available reader programs to automatically download new stories to be read by users. We help companies create these feeds which again also help with search engine rankings.

On the other hand we also integrate client sites with syndicated third party news feeds to help boost dynamic content on their site with features like latest industry news.